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Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years

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The number of U.S. households without a traditional cable or satellite TV subscription that instead receive broadcast stations using a digital antenna has jumped by nearly 50 percent over the past 8 years to reach 16 million homes, according to a new report from Nielsen. Today, 14 percent of all U.S. TV households are watching television over the air, it found.

The measurement firm says there are basically two camps among this group of cord cutters.

One, which tends to consist of older viewers with a median age of 55, exclusively watches TV via their antenna – they don’t subscribe to any streaming service.

This group, totalling 6.6 million homes, tends to be more diverse and have a smaller median income – which makes sense. For them, cord cutting may be more of a cost-saving tool, rather than a way to combine free content with other paid services to create a personalized TV experience.

The other group, totalling 9.4 million homes, has at least one subscription video service, like Netflix, Hulu, or Amazon Prime Video, for example. They tend to be younger, with a median age of 36 – as well as more affluent, and more device-connected, says Nielsen.

Because they’re spending more time on devices doing other things – perhaps gaming or using social networks – they consume less traditional media. That impacts the time spent watching TV.

The group of cord cutters watching over-the-air TV who don’t have access to a subscription video service watches over 6 hours per day. That’s 2 hours more than those with a subscription service, the study found.

The group using subscription services are more active on social media, too, likely as a result of their age and their numerous devices. They spend an hour per day, on average, using social media – 17 minutes more than the group without subscription video.

But both groups tend to watch the majority of “TV” content on their television. Despite the increased use of devices like smartphones and tablets, it seems that TV viewing continues to largely take place on the big screen.

Also of note, there’s a small but growing subgroup among the cord cutters who have subscription services who additionally have access to a virtual provider. These are the streaming services offering live TV – like YouTube TV, Hulu with Live TV, PlayStation Vue, or Sling TV. This group has grown to over 1.3 million homes as May 2018, Nielsen claims. (Keep in mind Nielsen’s numbers are counting TV households in the U.S., not individual user accounts to these services.)

The full report dug deeper into this third segment, and found they tend to be 56% more likely to have a college degree, 19% more likely to have children, and 95% more likely to have an internet connected device, compared with an average home. They also watch slightly more TV than the other “plus SVOD (subscription video on demand)” group at 3 hours, 27 minutes per day, compared with 3 hours, 22 minutes, Nielsen says.

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duerig
6 days ago
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The shocking thing to me is how small this number is even after growing so quickly. I grew up with just over-the-air TV and never saw cable as anything other than an optional extra. But I guess I was in a much smaller group of people than I thought.
NavPhantom
6 days ago
I had the exact same thought! I hope there's a follow-up in 2 years or so.
freeAgent
5 days ago
I grew up in an OTA household as well, though we did get cable TV after we got cable internet. I think that was in my first year or two of high school. I subscribed to cable after college only because it was included in my rent and later in my condo's assessments. Once I moved to a place where that wasn't the case, I let it go. I did subscribe to PS Vue for a while, but gave that up over a year ago in favor of Hulu (non-Live) which puts all the broadcast shows on a 1-day delay. I'm fine with that.
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Droppage

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Boomers pretty much ruined the world — made a lot of money, and enjoyed benefits they then worked exceptionally hard to take away from their children and grandchildren. Some comeuppance only seems appropriate.

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duerig
14 days ago
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The tweet is true, but irrelevant. Because stocks, real estate, and unemployment are all massively correlated. Any scenario in which stocks drop a lot also makes real estate prices drop a lot but also makes unemployment rise a lot and real wages to stall out or drop.

These things only vary with regard to each other over long timespans and gradually. You could say that stocks rose at a different rate than real estate or real wages over the past decade. But there is almost certainly never going to be a massive correction in one without big correlated changes in the other.

This means that if you read that the stock market is having a crisis, you should be very worried whether or not you have investments in the stock market. There is no 'comeuppance' to be had for any generation or part of the market. We all sink together when President Shithole starts trade disputes with random allies or causes panics with his senile pronouncements.
freeAgent
14 days ago
This is why millennials get a bad rap.
duerig
14 days ago
I always thought that it was the mysterious allure of avocado toast that gave them a bad rap.
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2 public comments
TOGSolid
15 days ago
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Fuck the Boomers who built their false wealth on the backs of the rest of us. A massive market correction needs to happen and the Boomers can go shove their bootstraps up their ass if they don't like it.
jhamill
15 days ago
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Fuck Baby Boomers and their reckless disregard for the world.
California

Saturday Morning Breakfast Cereal - Immortalization

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Click here to go see the bonus panel!

Hovertext:
[Insert joke about webcomics here]


Today's News:
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duerig
28 days ago
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Such an odd premise to a comic. 'Immortality' somehow becomes equivalent to nobody ever doing something similar, even aliens we never meet.
jlvanderzwan
28 days ago
What I find more absurd is the premise that immortality is desirable to begin with, without the self being a conscious part of it
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Prison

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I’ve said before that my fondest hope is that all these people go to prison, and that they come to regard Trump’s decision to run for president as the worst thing that ever happened to them.

It’s not schadenfreude — well, it’s not just that — it’s about justice.

It should be known by all, by everyone everywhere, that long-time criminals and fraudsters who feed hate, who betray their nation, will get what they deserve. They’ll get years behind bars and their liberties taken away. They’ll suffer the condemnation of history, and they’ll be known forever as dirt.

It should be known by their supporters — whose support is based on a mutual love of cruelty — that these kinds of people are buffoons who do not have their best interests at heart. The only interest they serve is their own corrupt self-interest. These kinds of people are not worth supporting.

Some are already in prison or heading there. I hope there are many more, and that this goes all the way to the top.

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duerig
37 days ago
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On the one hand, I can get behind this hope for justice. On the other, I worry about the stability of our society. Many societies which were already wobbling a bit have been brought to collapse by factions and individuals who came to believe that if they didn't win, they would be killed or locked away by the winners. This is one reason why the 'lock her up' madness is so corrosive. But it is also why Ford did the right thing when he pardoned Nixon. In our politics, the winners run things and the losers write memoirs. This kind of low stakes politics has provided ballast that we sorely need now.
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RT @nke_ise: If you have ever had a problem grasping the importance of diversity in tech and its impact on society, watch this video https:…

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If you have ever had a problem grasping the importance of diversity in tech and its impact on society, watch this video pic.twitter.com/ZJ1Je1C4NW


Posted by nke_ise on Wednesday, August 16th, 2017 9:48am
Retweeted by internetofshit on Thursday, December 13th, 2018 10:13pm


210157 likes, 152438 retweets
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duerig
38 days ago
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Your heuristic is biased until you prove otherwise.
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Comment on Tolerating Uncertainty by Shauna

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I did! I love that essay:

“When human beings in Shakespeare’s plays reach irritably after fact and reason in their dealings with one another, they break, or break the world. Certain truths and chains of logic bind souls, and drive people mad. There is no room for slack or play within them. Hamlet’s hunger for certainty drives him to the edge of suicide; Lear’s demand that his daughters prove their love undoes his kingdom. The isolated mind uses all its tools and power to protect and justify itself—but so long as its judgment is driven by suspicion and fear, it will never be able to diagnose its own flaws.”

And later:

But as a man of systems and facts, once he was infected with distrust he could not convince himself to trust again. Every use of logic justified the wound in his heart. The world became a conspiracy against him.

if you require perfect certainty to live in harmony with others then you will always be at odds with the world. We have to be willing to be wrong about each other in order to occasionally be right. I saw on Twitter there was a woman who had a goal of getting 100 rejection letters, because it meant she was taking risks with her writing. Perhaps I should have a goal of feeling disappointed with 100 people, as a sign I am taking risks with my trust.

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duerig
46 days ago
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This is very interesting. Logic doesn't lead us to truth. Logic simply leads us to the ends our assumptions imply. I think this is how smart (sometimes genius) people often end up with absurd beliefs.

When we are open to others and their ideas, they push the small boat of our beliefs in different directions. Even when we reject those directions, they help keep those mental waters from stagnating.

If I isolate myself from others, if I stop learning because I believe I have found truth, it doesn't matter how logical I am. I will slowly drift in the direction that the stagnant currents take me. There will be no correction, no vitality. Step by step I will move deeper into absurdity, the logic and intelligence will simply build in that same direction. Until one day I wake up and look around and I have drifted off into absurdityville and believe something I would have scoffed at in my earlier days when I still looked for new things to learn in the world.

Of course, it can be even worse when I surround myself by people who all have the same direction of drift as I do. At that point, we not only drift but are actively assisted into the absurd by those around me.
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